Soccer as Business in Eastern Europe
By Sam Vaknin
palma[at]unet.com.mk
http://samvak.tripod.com
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The
Champions League is a rich man's club, complain football teams from nine
south and east European countries. They are bent on setting up an alternative
dubbed the "Eastern League". The revolt is led by Dinamo Bucharest
and Greece's Olympiakos Pireu and has been joined by 14 other clubs: Steaua
and Rapid from Romania, The Turkish Galatasaray Istanbul and Besiktas
PAOK Salonic of Greece, the Serbian Steaua and Partizan Belgrade, Hajduk
Split from Croatia, the Cyrpiot Apoel Nicosia, Maribor from Slovenia,
the Bulgarian teams TSKA Sofia and Levski Sofia and the Ukrainian contributions
of Shakhtor Donestk and Dinamo Kiev.
It is partly about pride and partly about money.
In the past decade eastern footballers, trounced by well-heeled
competitors from the West, consistently failed to qualify to
participate in the Union of European Football Associations Cup and
the Champions League games. This translates into a loss of up to a
million dollars per team per year as they miss out on lucrative
advertising and broadcasting deals when they are matched against
giants from Spain, Germany, Italy, or even England.
The Eastern League is not a done deal, though. It first has to be
voted on and recognized by both the Federation of International
Football Associations and UEFA, the world and European football
federations, respectively. This may prove to be a tall order. The
game is still organized as an old-fashioned cartel, with each
regional association envious of its market share and clout.
Still, football in the eastern nether regions is in dire straits. As
its economics worsen - the inventiveness of managers and players
alike blossoms. In January 2003, the Bulgarian Levski club offered,
with great fanfare, 250,000 of its shares to fans, aiming to break
the Guinness Book of Records entry of Manchester United.
It was promptly castigated for ripping off the innocent. The "free"
shares, found out embittered takers, came attached to a season's
ticket at full price. Alternatively, would be shareholders were
asked to purchase a club membership for $25 - a few days wages in
the impoverished country. Quoted by the newswires Presstext.Europe
and Newsfox, a Levski official Todor Batkov said that "real fans
must give and not take from the club".
Football teams in the former communist countries realize that it is
either big time or no time at all.
Romanian club Universitatea Craiova has recently courted Paul
Gascoigne, a British asset known more for his exploits off-field
than for anything he has accomplished on it. The figure floated was
$170,000 - a fortune in Romanian terms, where the average annual
intake is rarely about $2000.
Omnipotent president Islam Karimov of Uzbekistan granted immediate
citizenship - by a constitutionally dubious presidential decree - to
Bulgarian football striker Georgi Georgiev and defender Alexsi
Dionisiev. This allowed them to keep their Bulgarian passports even
as they played for the host country in the World Cup.
Football has always been about politics. Violence inspired by
virulent nationalism often vents itself most visibly in bilateral
matches.
In a typical case last year, three police officers were wounded and
nine Bosnian Serb fans were detained in the wake of a riot following
the first football match since 1992 between Borac from Republika
Srpska and Zeleznicar from Sarajevo. The Muslim-Croat team and fans
required police escort out of Banja Luka to escape the wrath of the
local yobs. Borac had to play two games to empty stadiums and part
with $1500 in fines.
The Bosnian Football Federation - representing 14 clubs from the
Croat-Muslim parts of the divided country - teamed up in May 2002
with 6 counterparts in Republika Srpska. They formed a joint league
and a common professional association. Moreover, the two entities
already fielded a joint team in the Olympic games in 2000 and
maintain a single basketball federation. Yet, even this apparent
reconciliation failed to prevent the outpouring of hostilities.
Nor is football-related aggression confined to zealous nationalists.
Slovak fans taunted black English players Emile Heskey and Ashley
Cole with racist slogans in October last year. The vast majority of
the crowd - and the medical teams on the sidelines - balefully
recited "monkey, monkey" at the top of their lungs for minutes
on
end.
Quoted by Radio Free Europe/Radio Liberty, Michal Vesecka, a
research fellow with the Slovak Institute for Public Affairs, linked
the abuse to problems in cultural development and identity:
"Slovakia is a country that is the most ethnically heterogeneous
in
Central Europe, but the 'culture of tolerance' is not as well
developed [here] as in the European Union, or even with respect to
neighboring countries like the Czech Republic and Hungary ...
[Slovakia] is still a country that is trying to solve its own
identity problem, and precisely [during] such times, the people are
relatively aggressive toward those people who are different."
Add to this combustible mixture crumbling economies and all-
pervasive disillusionment and the spillover to football is hardly a
surprise. The game is an inseparable part of daily life in many of
these polities where life is unbearably drab, economic opportunities
are rare and cultural diversions even scarcer.
For instance, football associations offer a cornucopia of sinecures
to cronies and relatives of all degrees and colors. Hence the high
turnover and ubiquitous venality which characterize these murky
bodies.
Both UEFA and FIFA have warned the Azerbaijan Football Federation
Association that it must settle a five years old simmering dispute
or else face the suspension of all financial aid and, ultimately,
expulsion. AFFA's president Fuad Musaev refuses to go, despite
pressure from the government above and at least nine clubs below.
This resulted in a boycott by said disgruntled of the national
football championship and a feeble attempt to organize an
alternative.
Sam Vaknin ( http://samvak.tripod.com
) is the author of Malignant Self Love - Narcissism Revisited and After
the Rain - How the West Lost the East. He served as a columnist for Global
Politician, Central Europe Review, PopMatters, Bellaonline, and eBookWeb,
a United Press International (UPI) Senior Business Correspondent, and the
editor of mental health and Central East Europe categories in The Open Directory
and Suite101.
Until recently, he served as the Economic Advisor to the Government of
Macedonia.
Visit Sam's Web site at http://samvak.tripod.com
Published - December 2005
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